---
title: 2022 Global Citizenship Report | Our Communities
description: We elevated this commitment through our pro bono and volunteer initiatives, our investments in global Community Investment Grants, and the desire of our 6,000 employees to build inclusive and sustainable communities. We demonstrated that Action Builds Community.
---

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- [HOME](https://citizenship.edelman.com/2022/home)
- [OUR PEOPLE](https://citizenship.edelman.com/2022/our-people)
- [OUR CLIENTS](https://citizenship.edelman.com/2022/our-clients)
- [OUR COMMUNITIES](https://citizenship.edelman.com/2022/our-communities)
- [OUR WORLD](https://citizenship.edelman.com/2022/our-world)

![Our Community - infographic](https://citizenship.edelman.com/hubfs/Our%20Community%20-%20Hero%20infographic%20(1).png "Our Community - infographic")

### Our Engagement in Community

### Pro Bono & Volunteerism Investment

Australia - Edelman Australia Supports UN Women Drive to Close Gender Equity Gap

Closing the global gender gap will take 135.6 years, the World Economic Forum predicts. That’s why UN Women Australia launched a new campaign, Equality: Our Final Frontier, to examine the timeline for gender equality, and Edelman Australia helped deliver national broadcast, print and online media.

 

The campaign, which began in late FY22, has secured over 90 pieces of earned coverage, reaching over 6.4 million. This has included interviews on national evening news stations, an online and print article in The Australian, widespread coverage from advertising and media, and Ad News, and thought leadership pieces published in Women’s Agenda. Since the campaign began, the timetable for closing the global gender gap has declined by six years. 

U.S. - Edelman D.C. Amplifies AAPI Voices at The Unity March

The Unity March, the first-ever rally led by Asian-Americans, was held on June 25 and Edelman partnered with a coalition of leading Asian and Pacific Islander American nonprofits to mobilize and demand the U.S. take actions to ensure the safety, security, and prosperity of AAPI communities.

 

Edelman developed social and earned media strategies to amplify the Unity March and served as advisors to the coalition planning the event. This effort involved Edelman’s Boundless ENG and different business units, including Digital, Multicultural, Edelman Global Advisory (EGA), DxI, Creative, and Earned Media Strategy. The March generated over 2,000 mentions online, with influencers such as Jeremy Lin, Phillip Lim, Geena Rocero and Daniel De Kim using their platforms to amplify the march, which continues to serve as a central advocacy platform.

U.S. - Edelman Smithfield Helps Underserved Students Gain Access to Top Colleges

Edelman Smithfield established [LEDA](https://ledascholars.org/) (Leadership Enterprise for a Diverse America) as its Premier Pro Bono Partner. The nonprofit organization helps high-achieving students from under-resourced backgrounds gain admission and succeed at the nation’s most selective colleges. The LEDA community is  1,850 strong comprised of Scholars, Career Fellows and an expansive college alumni network.

 

Each year, 100 high school juniors become LEDA Scholars and receive leadership training, writing instruction, standardized test preparation and a year of personalized guidance as they navigate the application and admissions process at the most competitive colleges, as well as ongoing advising during college. LEDA Career and Alumni Service s provides Scholars and Career Fellows with career exploration, professional development, and internship opportunities, whilst maintaining a robust professional alumni community.

 

Edelman Smithfield provided event support and panelists at LEDA’s Annual Celebration and Summer Career Institute, provided traditional PR counsel, and hosted 20 Scholars at the Edelman D.C. office for a “Day in the Life at Edelman” event.

 

We also reimagined how LEDA employs social media to attract and engage prospective scholars, and we launched a LEDA Digital Media Fellowship Program in which we mentor two Scholars on digital marketing, content creation and social media. Our partnership also emphasizes relationship-building with LEDA Scholars and community members, including serving as a professional resource for them.

Canada - Documentary brings awareness and funds to Canadian Charity

Jake’s House, a Canadian nonprofit that provides support to families affected by autism, partnered with Edelman Toronto to solve a not-so-unique problem with a distinct solution. It helped the group generate fundraising support and compete with higher-profile autism organizations.

 

The project with Jake’s House centered around the formation of the ASD Band (named for Autism Spectrum Disorder). The band featured four talented performers on the autism spectrum, illuminating achievements of those on the spectrum. Edelman Canada created a feature-length documentary called “OKAY!” that followed the band’s journey as the quartet wrote, recorded, and performed an album of original songs. As a companion piece to the film, an innovative music video featuring AR filters celebrated the song ‘Masquerade.’ The campaign increased donations to Jake’s House by almost $1 million in a pandemic year, representing a 226% increase.

 

[SEE MORE](https://www.edelman.com/work/jakes-house-asd-band)

Brazil - Adus Institute Promotes Refugees’ Integration Into Brazilian Society

Edelman Brazil partners with the Adus Institut, an NGO helping refugees integrate into the country through learning, legal advice, training, assistance with job placement and other services.

 

In FY22, Edelman supported several initiatives, including an exhibition, “Olhares que acolhem”, that included photos by photographer Felipe Grespan of refuges from seven countries, and new branding for the organization’s language teaching project, “We, the world.” In the first six years of the teaching program, it received about 4,000 students, trained more than 150 teachers of different nationalities, and made more than 2.5 million resources available to professionals.

 

On World Refugee Day on June 20, Edelman provided media assistance for a YouTube discussion of the necessity to integrate and included history professor Leandro Kamal, singer-songwriter Jorge Vercillo and two teachers who were refugees.

### Volunteerism

### Employees Tap 33 Nonprofits for Community Investment Grants

### Ruth Edelman Annual Citizenship Award

#### Our People

<https://citizenship.edelman.com/our-people?hsLang=en>

#### Our Clients

<https://citizenship.edelman.com/our-clients?hsLang=en>

#### Our World

<https://citizenship.edelman.com/our-world?hsLang=en>

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